INTRODUCTION AND HISTORY: Scotland Road is located in the heart of Liverpool and runs along what was once the old coach route, to the north, from the town center. It became a turnpike road in the 1770's, as the road to Preston via Walton and Burscough. It was after this that a stagecoach traveled this road through Lancaster and Kendal through to Scotland, giving Scotland Road its name.
This name soon became synonymous with Liverpool, epitomizing both the best and worst of the city’s attributes. Although the origins of Scotland Road date back to 1770, it is 1803 that is viewed as the birth of Scotland Road. Through the years, those who lived in this area came from differing cultures and diverse backgrounds. One of these cultures was the Italians. Between the years of 1880-1912, a steady flow of Italian immigrants arrived in Liverpool. By 1913, it was estimated there were in excess of 400 Italian-born settlers in the tiny cluster of streets, which by this time, had affectionately became known as Little Italy. By the 1920's, the residents of this close-knit community had become an integral part of Liverpool’s society. Many of the residents earned their living as musicians, organ grinders, hotel-workers, knife-sharpeners, and street entertainers although it was in ice-cream making that several families distinguished themselves. Other families opened fish and chip shops throughout the city and as a result of their business enterprises, the Santangeli, Gianelli, Podesta, Chiappe and Fusco families became part of the folklore of the locality. The area was also world renowned for the many outstanding boxers developed in the amateur boxing clubs of the neighborhood. One such well-known boxer was Dom Valente, who ‘topped the bill’ at Madison Square Gardens and had his roots in Scotland Road’s Little Italy.
The Italians were not the first immigrants to settle in Scotland Road in the 1800's however. This distinction goes to the Irish. In fact, approximately 150 years ago Scotland Road had a population denser than was found in any other civilized city. The primary reason for this overcrowding was the Irish immigration, caused by the failure of the potato crop in many parts of Ireland in the 1840's. This led to thousands of people trying to make a new life for themselves in the New World of America. Unfortunately, the cost of the move was often too great for many families, and once they reached Liverpool, they did not have the money to pay for their passage. To say that they settled in vast numbers would be an understatement. In the end, immigration peaked at about 300,000 in the year 1847. This would prove to be one of the most detrimental things to happen to Scotland Road, as it was because of this mass immigration that Scotland Road acquired the reputation as a ‘poverty land’. Coincidently, bad housing led to bad health. The main killers seem to have been cold, hunger, cholera, and typhus. Unfortunately, situations such as these do not lend themselves to instant solutions, and many of the problems such as education, unemployment, and alcohol could not be solved quickly. The squalor and strife that existed in Liverpool after this time-period was never quite eradicated. It was still amongst the worst areas of housing in the 1960's.
The amazing thing about Scotland Road and its people was their ability to overcome all the adversity and hardships that they faced. In Scotland Road the population remained humorous and proud in the midst of poverty and defeat. The consistent good spirit of locals was largely due to the world-renowned part of this area.
The development of pubs on Scotland Road began in the early 19th Century, and it was not long before there was a pub on every corner of Scotland Road. The number of pubs increased from the 1840's and dramatically rose up until the turn of the next century. Scotland Road was well known for its vast number of pubs, which dominated the locality, making it one of the most vibrant districts in the city. It seemed no matter what hardships the locals endured in their life, they could be assured of a ‘good night with good people’ in their pubs. The pubs possessed an inviting warmth and was part of community life, providing a service to generations of families.
In the early 20th Century,the numbers of pubs in the Scotland Road area peaked at approximately 224, with 65 actually positioned on Scotland Road. By 1960, the number had been reduced to 111 in the area, and 41 on Scotland Road itself. This number continued to decline and today, the handful of pubs that are still on Scotland Road provides just a shadow of the former heyday of pub life that used to exist on this famous road. The pubs of Scotland Road were not the only form of excitement, for which the road was known. Scotland Road could also be recognized and remembered for its housing of gangs. THE MODS AND THE ROCKERS: Gangs, by definition, each have their own character. It is a structure sharing the same ideas, attachments and solidarity. The interests, activities, membership, and status differ according to each one. They usually have a particular hangout or meeting place where they mark their territory. Conflict usually occurs when there are clashes with other gangs, although conflict can also occur within their own group. "The gang is an interstitual group originally formed spontaneously and then integrated through conflict. It is characterized by the following types of behavior: meeting face to face, milling, movement through space as a unit, conflict and planning" (Thrasher, 1927). The two gangs to be discussed that found their home on Scotland Road were the Mods and the Rockers. Developed in the late 1950s and early 1960s, the Mods and The Rockers were two groups that were closely related to the work of author S.E. Hinton who wrote the novel, "The Outsiders". Each group represented opposite tastes with regard to a number of social conventions such as clothing, grooming, music, and so on. THE MODS: First to be discussed, is the gang entitled, ‘The Mods’. A Mod was a product of working class British youth of the mid-sixties. They portrayed an image of being stuck up, emulating the middle classes, snobbish and phoney. The Mod boys dressed in suits, neat narrow trousers, and pointed shoes. The girls displayed a boyish image. They darkened their eyes and wore their hair short to fit a unisex type of culture.
The Mods were essentially from London and the South East and were complete followers of the latest fashion. They consumed purple hearts (a mixture of amphetamine and barbiturates). Each had to have a Lambretta GT 200 or a Vespa GS 160. These were their scooters that they rode as part of their stigma that connected them to being a Mod. Like most gangs of their time, The Mods had a very distinct, yet common interest in music. While the Beatles were enjoying immense popularity and success among Britain's mainstream society in the early 1960's, the first-wave of Mods pursued a different sound. They adopted modern jazz, which was a style of music originated in Black America. Through the jazz music of Black America, the Mods appeared to distinguish themselves from mainstream society. They seemed to be attracted to the "cool" demeanor and elegant clothing possessed by jazz musicians, and strived to emulate their style.
The American Jazz records were difficult to obtain in Liverpool, but the Mods preferred it this way. They hated commercialism and were drawn towards obscurity in their taste of music. As jazz grew in popularity, Mods began listening to Blues, Soul, Rhythm & Blues, and then moved on to Jamaican Bluebeat and Ska to stay ahead of the mainstream.
The Mods sparked a nationwide enthusiasm for Rhythm & Blues music that surpassed Jazz as the music of choice for young adults. They preferred the British bands who played a Rhythm & Blues style of music, such as The Rolling Stones, The Yardbirds, The Pretty Things, The Kinks, The Cyril Davis All-Stars, The Downliners, and The Small Faces.
The most popular and revolutionary band who could be labeled as Mods themselves were the High Numbers, later renamed The Who. They wore Mod outfits, had Mod hairstyles, and sang blues-based songs about being Mods, such as "I'm the Face", and "My Generation". The Who's performance often included Pete Townshend (guitarist) smashing his guitar into the speakers, as well as Keith Moon (drummer) knocking over his drums. The Who's violence on stage personified the aggression inherent in the Mod subculture.
The Mods frequented clubs such as the Crawdaddy Club in Richmond, and the Flamingo and Marquee in Soho. These clubs provided Mods with a place to exchange records and create new dances such as the Shake, the Block, and the Bang.
The television show "Ready, Steady, Go!" recreated the Mod club scene on a larger scale. Mods outside of London could tune in and stay current with the latest fashions, music, dances, and slang each week. Bands such as The Who and The Small Faces performed in front of a live audience of dancers and spread the Mod culture throughout Britain.
The story of real-life London Mod, John Waters, offers a more personal insight into the Mod scene of the 1960's. John Waters was a member of one of the smaller street gangs which consisted of around 80 members and was called the Archway Mob. As was the case with other gangs, the Archway frequented a certain few local cafes and pubs both at the East End and the West End. Their home turf was one particular club called the Discoteque, but they were also known to be seen at such clubs as the Flamingo, the Scene, the Whisky, and the Marquee. John’s primary source of transportation was a car because, unlike the members of the scooter boys, the street gangs would not be seen on a scooter.
The Archway viewed two other gangs as their "main enemies", the Highbury and the Mars gangs. John was a part of numerous conflicts between gangs and from time to time these conflicts turned violent. On certain occasions, members of two or more gangs would unite to take on the members of other Mod firms.
The following is an excerpt that John Waters shared about his memories of being a London mod: "My own particular memories of that era are mainly concerning music as an ardent follower of Soul music. Solomon Burke at the Flamingo; robes, crown and all being joined on stage by Dusty Springfield belting out ‘Everybody Needs Somebody’. The Who at St. Josephs Church Hall, Archway just after they hit the charts with ‘I Can’t Explain’ and having a few ‘sherberts’ in The Cat Next Door’ with Moon. Friday and Saturday nights up West. First a few pints down on the East End at The Green Man or Blind Beggar then off to the Coffee An in a cellar down the bottom of Wardour St. Then up to the Discoteque to dance the night away to some of the greatest music ever to make it on to vinyl. Early next morning meeting up at the all night café ‘El Passant’ on the Strand (what a great jukebox). Heady days! People often find it hard to understand the reverence that the sixties are held in by many. In these day of clubs on every corner, high tech, computer aided music etc everything is pretty much en-passe. The thing about the sixties was that everything was so new. The clothes, music, clubs etc and for the first time we had some money in our pockets to indulge."
John Waters helps to avidly portray the life of a London Mod during the 1960's. He ends his recount of his experiences by stating, "I do not live in the past by any means and there is much to be said for the present day but it will never match the absolute excitement of the sixties." THE ROCKERS: As previously mentioned, The Mods were not the only gang that inhabited Liverpool in the mid-sixties. In contrast to much of the Mod’s styles and beliefs were The Rockers.
The Rockers enjoyed Rock and Roll, and their style consisted of jeans, boots and leather jackets. The Rockers were a British version of the Hell’s Angels motorcycle gang. They wore black leather and studs, had anti-authority beliefs, and projected an easy rider nomadic romanticism. The Rockers lived for the present, with a scruffy, masculine, ‘bad boy’ image.
The Rockers were essentially from the working class and despised any fashion. They each had the same hairstyle, shaggy with a bit of slick to it. The Ace Café was the hangout of the Rockers for the greasy foods and jukeboxes. Riding motorcycles was of the upmost importance, so they kept away from drugs and alcohol. The motorcycles were also modified or "souped up" in order to be in top racing form. Every Rocker had a ‘Triumph’ or a ‘Norton’, a brand of motorcycle.
THE RIVALRY: In researching, one underlying issue has always been the conflict between the Mods and Rockers of Liverpool. The question is: was there really any serious conflict between the two gangs? Or was it, perhaps, a few media stories that bent the truth and were taken too far? The more research done the more it can be seen that boredom and the media was what eventually created confrontation between the Mods and the Rockers throughout the 1960's. As the Mods and Rockers grew in numbers and popularity, the media began publicizing their activities. The gangs developed a bad reputation through the media, who exaggerated many of their deviant acts. The community began treating Mods and Rockers like serious criminals for small acts of deviance such as sleeping on the beach and speeding on their scooters and motorcycles. Café owners and bartenders began to refuse them service because of the reputation they received from the media. Their newly acquired bad reputations only added to the anger and contempt the Mods and Rockers held toward mainstream society. The persistent media reporting created a sharp division between the Mods and Rockers. On Easter weekend in 1964, the rivalry created by the media between the Mods and Rockers finally boiled over in the town of Clacton. The fight between the two gangs resulted in several broken windows and the destruction of some beach huts. However, the media reported the altercation in national newspapers, suggesting there had been large scale riots and wholesale breakdown of public order. In actual fact, the incidents were not serious and gained little attention in the local press. It seems that in the absence of other newsworthy material, the national press, including the "New York Times" and "New York Herald Tribune", focused upon these rather harmless events. Headlines such as "they are hell-bent for destruction" were created as well as feature articles which suggested that the Mods and Rockers had intentionally set out to cause serious trouble. Prior to the reporting, there was no major rivalry or hatred between the Mods and Rockers. Through the media's distortion and manipulation of the event, the rivalry between the Mods and Rockers was amplified and a moral panic was created amongst the public. That is, as a result of the exaggerated media reports, the general public imagined the Mods and Rockers to be deviants, and became outraged at their behavior. CONCLUSION: In summation, it is still debatable how these gangs were started, or how any gang commences for that matter. Perhaps, the poverty of Liverpool is to blame, or maybe the varied cultures and beliefs stemming from the mass immigration is the cause, or perhaps it was sheer boredom on the parts of the youth of the Liverpool area that manifested itself in these gangs.
It has been theorized that, "Like dominant cultures, subcultures comprise sets of norms, values and beliefs, along with networks of individuals, objects and relationships designed for the purpose of subcultural boundary communication and maintenance" (Wood, 2000). One theory of deviant youth is that they form their own type of subculture, when class differences lead to frustration. Through this frustration, they take part in delinquent behavior. As well, belonging to a gang, status can be achieved through violence or behavior such as stealing.
More recently, other theorists "have determined that in subcultures such as Mods and Rockers, one of the most important characteristics is "style." This shows membership to the group, and even power.
As for the Mods and Rockers, if it were not for their rivalry, whether the media instigated it or not, they may never have gone down in history. The rivalry between these two groups was short-lived but memorable as they each went with their separate images they had made for themselves. REFERENCES: Barnes, Richard (1991) Mods! Ondon: Plexus. Brake, Mike (1980) The Sociology of Youth Culture and Youth Subcultures.Boston:Routledge & Kegan Paul. Chambers, Ian (1985) Urban Rhythms-pop Music and popular Culture. New YOrk: St. Martin's Press. Cohen, Satnley (1992) Folk Devils and Moral Panics. London: Macgibbon and Kee. Nuttall,J (1969) Bomb Culture London: Paladin. Trasher, F.M. (1927) The Gang: The University of Chicago Press
Wood, R.T. (2000) Threat transcendence, ideological, articulation, and frmae of reference reconstruction: preliminary concepts for a theory subcultural schism. Deviant Behaviour: An interdisciplinary journal, (21). 23-45.
www.eiwsiders.com/reviews/dvd/quadrophenia
www.caferacer.com/rock2.html www.geneseo.edu/~jmd1/mod.html
www.geocities.com/sotto/2157/image/paper.html
www.modculture.co.uk/culture/hard.html ***This article was copied from http://www.stthomasu.ca/~pmccorm/modsandrockers4.html***
 | Look sharp to stay on top of your game Always looking out for number one You can feel the tension in the air On these streets there's nowhere to run Live fast, excitement runs through your veins Going wild on the wrong side of town Wrong side of town Hey, here come the mods! Look out! They're coming for you Here come the mods Step up never stop for the crowd It's not your place, be a face, 'ever young These moments are forever To worry bout tomorrow's just a waste of time Yeah it's a waste of time, yeah Hey, here come the mods! Look out! They're coming for you Here come the mods De-oh-oh-oh-oh-oh, de-oh-oh-oh-oh-oh The mods, they're coming for you!!!! You gotta step up. Hey, here come the mods! Look out! They're coming for you, yeah Here come the mods De-oh-e-oh-oh-oh, de-oh-oh-oh-oh-oh They're coming for you |
 | batchain wrote on Apr 15, edited on Apr 15 Media:" We've got to sell these papers here! We've got to get a big TV audience! Then we can charge advertisers more money for all the readers and the viewers we'll have! Ah! I got it! Remember those petty street brawls last week? Let's dress that all up, sensationalize it and get everybody to believe it was a major social uprising to become frightened by and enraged about! Oh, the sales!!!" |
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